About Ruben & Sons
Artisanal, Swiss Made Watch Movements With a Unique Italian Flair
In a world where a few giant companies almost exclusively control the production of all watch movements, Ruben & Sons is unique.
Founded by Dr. Massimo Ascari, this small, highly innovative Swiss company manufactures and assembles technically superior automatic mechanical watch movements that are characterized by their superb craftsmanship and unique stylistic refinements.
Swiss Craftsmanship. Italian Style. Worldwide Appeal.
Ruben & Sons is one of today’s most innovative and forward thinking watch movement makers. Using a select group of Swiss component makers as well as their own in-house manufacturing capabilities, they create superb, high quality MD3G automatic mechanical movements that are characterized by their superior craftsmanship and creative embellishment and decoration.
By carefully sourcing all components from highly regarded Swiss companies, Ruben & Sons is able to ensure that their high quality standards are maintained throughout the production process. The beautifully finished plates, bridges and rotors on these precision movements add a refined touch of Italian style to these expertly assembled timing tools.
There are a variety of mechanical movements in the Ruben & Sons product family. Watch movements that feature date, day/date and small seconds are available. A beautiful skeletonized movement is also available.
Our Family Legacy
A Reputation For Precision and Accuracy Inspired by a Family of Racing Legends
Dr. Massimo Ascari, the founder of Ruben & Sons, comes from a family of famous Italian racing drivers. Antonio and Alberto Ascari spent their careers breaking records until each of them met an untimely death behind the wheel at the age of 36. Inspired by his Dad, Alberto Ascari became a two time Formula One World Champion with back-to-back titles in 1952 and 1953.
The Ascari family’s love of machinery and speed, along with their reputation for precision and accuracy inspired Massimo to pursue a career in the automotive industry. He rose to become the CEO of a famous Italian scooter and motorcycle company before building on his Father Vittorio’s career in the jewelry industry to create real ticking jewels: fine Swiss made mechanical watch movements bearing the Ruben & Sons name.
F1 Greats - Alberto Ascari
Son of Antonio Ascari and a legendary Formula One racer in his own right, Alberto Ascari in the 1952 Indy 500.